Is this the wave of the future or a necessary move due to a pandemic. Either way, Warner Bros. Pictures has announced that ALL of their planned 2021 films would receive a same day release both in theaters and on HBO Max. This follows the decision to release Wonder Woman 1984 the same way on Christmas day this year.
“After considering all available options and the projected state of moviegoing throughout 2021, we came to the conclusion that this was the best way for WarnerMedia’s motion picture business to navigate the next 12 months,” said WarnerMedia CEO Jason Kilar. “More importantly, we are planning to bring consumers 17 remarkable movies throughout the year, giving them the choice and the power to decide how they want to enjoy these films. Our content is extremely valuable, unless it’s sitting on a shelf not being seen by anyone. We believe this approach serves our fans, supports exhibitors and filmmakers, and enhances the HBO Max experience, creating value for all.”
Those 17 movies will be available for one month on HBO Max. They will be presented in 4K Ultra HD and HDR on supported devices. Their theatrical run would continue after that in both domestic and international markets. The concurrent release model, however, appears to only be available in the U.S. at this time.
So what movies are we talking about? Here’s the list: The Little Things, Judas and the Black Messiah, Tom & Jerry, Godzilla vs. Kong, Mortal Kombat, Those Who Wish Me Dead, The Conjuring: The Devil Made Me Do It, In The Heights, Space Jam: A New Legacy, The Suicide Squad, Reminiscence, Malignant, Dune, The Many Saints of Newark, King Richard, Cry Macho and Matrix 4.
“We’re living in unprecedented times which call for creative solutions, including this new initiative for the Warner Bros. Pictures Group,” said Ann Sarnoff, Chair and CEO, WarnerMedia Studios and Networks Group. “No one wants films back on the big screen more than we do. We know new content is the lifeblood of theatrical exhibition, but we have to balance this with the reality that most theaters in the U.S. will likely operate at reduced capacity throughout 2021. With this unique one-year plan, we can support our partners in exhibition with a steady pipeline of world-class films, while also giving moviegoers who may not have access to theaters or aren’t quite ready to go back to the movies the chance to see our amazing 2021 films. We see it as a win-win for film lovers and exhibitors, and we’re extremely grateful to our filmmaking partners for working with us on this innovative response to these circumstances.”
I will share more thoughts about this on Episode 345 of the podcast. Don’t miss it!
Photo Credit: Warner Bros. Pictures