March 24th is shaping up to be the biggest Video On Demand release date ever. We already told you about Universal and Warner Bros. releasing movies early on VOD, now the one we have been talking about. Sony Pictures has announced that it will indeed release Bloodshot this coming Tuesday, and made it clear, this would be to OWN, not rent.
In a statement released by ComicBook.com, Chairman of Sony Pictures Entertainment’s Motion Picture Group Tom Rothman said, “This is a unique and exceedingly rare circumstance where theaters have been required to close nationwide for the greater good and Bloodshot is abruptly unavailable in any medium. Audiences will now have the chance to own Bloodshot right away and see it at home, where we are all spending more time. We are confident that — like other businesses hit hard by the virus — movie theaters will bounce back strongly, and we will be there to support them.”
A quick look at digital retailers shows that $19.99 appears to be the going rate for this and all early releases. When is the last time that you went to a movie theater and spent less? In my opinion, for a UHD movie, this is a great deal. I know what I’ll be doing this Tuesday.